CSS · Comparison Shopping Service

Cut your Google Shopping costs by around 20%

A Comparison Shopping Service lets you run the exact same Shopping ads at a lower cost per click. Same visibility, same placements — you just stop overpaying Google's default rate. For many stores it pays for the management on its own.

How it works

The same ads, minus the premium

Switching your Shopping campaigns to a CSS is straightforward and low-risk. Here's the flow.

We connect your Merchant Center

Your products move under our Comparison Shopping Service — no rebuild of your campaigns needed.

Your ads run at the CSS rate

The same Shopping ads appear in the same places, but each click costs around 20% less.

You keep more of your budget

Lower CPCs mean more clicks and sales from the same spend — or the same results for less.

Why it's basically free money

Often self-funding

Because the CPC saving typically outweighs the cost of management, running Shopping through our CSS can effectively cover your fee — while your account also gets our full optimisation on top.

  • No change to how your ads look or where they appear
  • Works alongside your existing eCommerce PPC
  • Low-risk switch, reversible at any time

Want the numbers for your store?

Connect read-only and we'll estimate your specific CPC saving from moving Shopping to our CSS.

Free read-only audit

See what your account is really doing

Connect your Google Ads in read-only mode and we'll send back a no-obligation audit — or book a call and we'll talk it through.